This is a great idea of Roger Wade.
It's a shopping experience, an amazing opportunity for upcoming brands and it's all located in the Oh so trendy Shoreditch (general quarter for hipsters ahahah)
GRAND OPENING in AUGUST 2011
(for 5 years)
and a Month After, Startford Westfield shopping mall (September2011)
and less than a year after, the OLYMPICS (july2012)
there's a lot going on in East London
hold tight people!
IT'S GONNA GET BUSY!!!!!!!!
for a better understanding of the concept watch this video...Enjoy!
for more details check out my girl's blog
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