Sneakerpedia is the first encyclopedia dedicated to sneakers.
Sneakerpedia is a community run “by sneakerheads, for sneakerheads” and “powered by Footlocker.”
It's a bit like Wikipedia but for sneakerheads.
Here's a little introduction...
Sneakerpedia Trailer from Sneakerpedia on Vimeo.
Of course when you need to launch a product whatever the type, promotion is key...so they hosted a party in Queen of Hoxton in London and I was there...all the guest had the the opportunity to create their profile on sneakerpedia.com in exclusivity before the public launch next year...
IT WAS FUN FUN FUN...
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